From the Vendor Corner: My First Video Production

Yesterday was my first video production. I am a two-person operation, trying to pioneer something that fitness conglomerates with entire production sets, casts and crews are doing. They video all over the world, and I am videoing with my base equipment in my local gym (with their permission of course, another post on that later). To say I felt overwhelmed by it all would be an understatement. I just had to keep reminding myself of the tons of inspirational YouTubers who do their own videos every day.

A side note, I felt like kicking myself a little bit here. Why on earth didn’t I start with a simple Tabata style or Circuit workout class? Think simple choreography, easy to format, no video needed, and a great music playlist. That would have been wise. But no. I started like the big dogs. With intense choreography and moves, necessitating a workout video for instructors and the whole nine yards.

Feel like this guy in front of a camera

Videography needs to be done ideally in the daytime, with as much natural light as possible. Ideally, it’s also a cloudy day. Thankfully, many of us have easy access to relatively good equipment these days. I found a friend with a hobby for photography and she was able to help me video. Hiring a videographer is always an option if you want really good content. However, I believe at this stage in production, it is not necessary. To have what businesses refer to as a Minimum Viable Product (MVP), entrepreneurs need not spend a small fortune in the setup. Put money in your business as it grows, but don’t feel the need to sink a ton in at the beginning. If the product is worthwhile, the ratings/reviews and fact that it is on the best seller list will speak for itself.

But I digress. I have never videotaped myself like this before. On my wedding video (the last video I took of myself 12 years ago), the camera picked up on me saying I had had enough attention for the day. There were fifteen people at my wedding including bride and groom. I am a modest person at heart, and quite camera shy. Therefore, this was way out of my comfort zone. My point is anyone with the drive to create great fitness content can do this.

Some things that helped me in the process. Note there are a lot of great “how to make fitness videos” out there on the internet and YouTube. See this post for a few here.

  1. I created large cue cards to put on the mirror. I have practiced my routine so many times I didn’t need them, but that tip may be helpful for some.
  2. I put on WAY more makeup than I normally would have for videography purposes. I chose to wear solid colors, but that is of personal preference I am sure. My photographer friend suggested it.
  3. I added a lot of pep and enthusiasm to my moves during the video, with a lot of smiles. This was exhausting, and therefore break between songs was necessary.
  4. I reverse cued. Again, not necessarily mandatory but the standard in many fitness videos. I would think this would depend on the format you are teaching.
  5. Lastly, I did mess up a little. If the blip was insignificant, I did not necessarily feel the need to retake, but some of you may. I have even noticed this from my format I purchased from a big conglomerate. Little blips in the video did not necessarily get edited out. We are people, people. We are all humans and if we can remember that, we will forgive little imperfections that don’t really affect the end product.

I will focus future posts on video editing and the process I used. Also more to come on music selection for video, as this is somewhat complicated. Stay tuned!

In Spreading Fitness,