Who is this for?
You: a talented, knowledgeable, caring personal trainer that wants move (partially or fully) into a career as an independent personal trainer. This systematic 21 day course is for trainers willing to invest a small amount into their future for significant long-term gains. Trainers in the 21 Days to Independence (21DI) enjoy proven exercises and tools that will satisfy clients and support success as a newly independent practitioner.
What does this course do?
21 Days to Independence eliminates the mystery behind how to leave your job as an employee personal trainer for a rewarding career as a gainfully employed, independent personal trainer. In just 21 days we put you ahead of the game with an organized proven process for a successful transition, done for you materials, interviews with industry experts and the answers you need and make the business side easy!
Day One: Orientation
excited to help you with the trials and rewards of being an independent
trainer. Today is orientation day. Watch your welcome video and prep for this
amazing course. Your first assignment is one of self-reflection!
Day Two: Big Picture
you focused on what drew you to a career as a personal trainer and your top
three small business owner concerns. Changing from employee to self-employed is
both frightening and exciting. Today, we’re going to set you up to lead from a
place of strength. You’ve got this!
Three: So Smart
focused on your strengths. It can be tough for some of us to “toot our own
horns” but we all have things we’re good at, qualities that inspire those
around us. Seeing them in black and white helps remind us of not only of why we
chose the path we’re on but can help us keep going when times get tough. Today
let’s move from that strength, set powerful goals together! So smart.
Four: Money Power
“It’s the little details that are vital. Little
things make big things happen.” – John Wooden
We need to have money set aside. We all know how necessary it is
to have savings in our personal life. Have you thought about a savings plan for
your business? Today, it’s time to do just that. No matter how small your first
step in planning and saving. It’s a step that will make big things happen.
Five: Need it? Or want it?
discerning the difference between needs and wants is difficult. We’re told “you
have to spend money to make money” but that doesn’t mean being wasteful.
Today’s topic helps you figure out your Needs Versus Wants.
Six: Non-Sol What?
has been a lot of self-reflection and planning over the past few days.
Congrats! Now let’s take a look at a few legal details together. Have you’ve
signed a non-solicitation or non-compete contract with your current employer?
What does this mean for attracting clients? What about personal and business
monies? No need to panic. Watch today’s video, Non-Solicitation and Non-Compete
Understanding. We’ve got you.
Seven: Good Goodbye
are important. Your excitement about opening your new business may have you
itching to begin your new life tomorrow, but you are a professional and that
means giving your current work the respect you would like your future employees
to give you (even if they were not terribly professional on their
end.) Today, let’s make the best exit possible and understand the powerful
payoffs to doing so.
Eight: Space Finder Secrets
need to use someone else’s place to train your clients? Today’s video interview
is with a 30-year veteran and studio owner, talking about what he looks for
when an independent trainer wants to use his studio. As you’ll discover,
there’s more to using someone else’s gym or studio than simply walking in and
paying the fee.
Nine: Word of the Day
word for today is niche (adjective): denoting or relating to products,
services, or interests that appeal to a small, specialized section of the
population. So. Powerful.
Ten: Bio Hacks and Ideal Client Locator
let’s talk about you. Yes, you! Then, after you’ve delved deeper into who
you are and what you’ve done, it’s time to uncover who your ideal client is.
The more you understand these two components and how they interact in a
business relationship, the happier and more successful you’ll be. It’s going to
be a game changer.
Eleven: What Should an Independent Personal Trainer Charge?
leads to greenbacks, banknotes, moolah. No matter how you say it, earning money
and making a difference is the goal of business. To this end, pricing is a key
player. Have you looked into your competition and what they are charging? Do
you know if you are charging too much or worse, too little for your services?
Today’s tool is a silver platter of “how to.” It’s time to find out.
Twelve: Plant the Seeds
we want to get you thinking about two integral details moving forward:
Marketing and Money Basics. Where will your clients come from? Have you
answered big picture money thoughts yet? Today is the day to get
those seeds planted and ensure you swim and not sink in this new transition.
your most precious commodity. Let’s address the importance of planning your
schedule and honoring everyone’s time in your new endeavor.
Fourteen: Healthy Boundaries
you ever had a bad day and you just want to talk about it? Maybe you have
a client who loves to over share. Are you or your client unclear about
professional boundaries? Today’s topic covers healthy professional boundaries
how to implement and the reasons you should have them.
Fifteen: Done for you Doc Request
are some important documents you must have for yourself and your company (and,
of course, how to get them)? Find out in today’s lesson!
Sixteen: Power of Process
is inherent power in having processes in place when it comes to business.
Missing a step or doing things out of order may not result in an immediate
collapse but consistently missing the same step or too many different steps
will definitely cause you a headache and affect your professional
appearance. Jump in today with this DFY (done for you) template.
Seventeen: Build that Book, Baby
Running a business is more than being charming and
working with clients.
(Although were thrilled you have that going for you.) The behind
the scenes action takes a lot of work. Fortunately, some work is fun. Today’s
project gives you 30 easy suggestions to help find, inspire and inform clients.
Eighteen: The Interweb
Building a website doesn’t happen overnight, it
takes time and planning.
But it’s important to start with something simple right away.
You need a place that validates your business and showcases your
offerings. Today, check off these important basics of building your own
Nineteen: Amateur Photo Shoot
part of any web presence is imagery. In fact, so many aspects of our lives we
are inundated with images. You don’t need a professional photographer or
videographer when starting out, if that exceeds your budget. Become a
successful amateur photographer with today’s tips.
Twenty: Work Your Network
and colleagues are a vital part of our life. They are part of the network of
people surrounding us. We can reach out to receive help in spreading the word
about our new undertaking. Let’s double check the list of those people in
your life and then let them know we would like their help.
Twenty One: Why Free Fails
building a successful business, should you use freebies as a way of attracting
clients? People love taking advantage of a good deal or a freebie handed out to
entice them into joining a club or trying a new product, but is offering your
services for free really a good idea? Let’s take a look. The choice is
goal has been to provide you with tools and guidance necessary to start your
business exponentially better off than if you had tried to tackle this
completely on your own. Our congratulations—and a free gift—for working through